STILL LIFE
Still Life was intended to respond to its circumstances: long sightlines, a highway drive-by experience to be experienced many times by people who travel that road on a daily basis, albeit at very different speeds according to traffic conditions, and in very different states of mind, not to mention from a wide variety of perspectives.
In the first instance, Still Life is a gentle pun on the situation: a work of art where a billboard would normally be. Any number of artists have pastiched or deconstructed Billboard advertising… This is simpler, a play on the ironies of the phrase’s constituent parts, “still” and “life”.
Challenge
Every successful product is the fruit of hard work, and this applies to every field of business. Intuition alone is not enough to create a product that people will love and use. You also need to do your research, thinking, planning, differentiating yourself, and more. Write about some of the challenges you faced in designing this product and what steps you and your team took to overcome them.
Value
Tell potential customers why they should invest in this product. Describe its benefits, its advantages over similar products, and its unique features. Make sure potential customers feel confident about investing their money in this product. Will it last a lifetime? Is it healthier than other products? Maybe it is unique and handmade? Whatever the value is, don’t be shy about bragging!
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